00000nam a22000008i 4500 20260915175946.0 260919s2021 ii o 00 0 eng d 9789350184240 Dr. Abdul Razak S. Pardhasaradhi Strategic Management Tool: Text & Cases / Dr. Abdul Razak ; S. Pardhasaradhi. New Delhi Readworthy Press Corporation 2021. 1 online resource The book helps investors, managers and decision makers in their assessment of investment targets in the industry and helps managers to identify, select, implement and integrate the optimal tools to improve the organization's performance for strategic planning and strategy formulation. The book also helps to understand investor perceptions and is based on the Strategic management tools with the case studies of the companies like Tata Starbucks for Strategic alliances, Flipkart for e-tailing, McDonalds for Franchising and TCS for Generic Strategies. The author has explained how the companies are able to create the brand image and customer loyalty in the internet world. This book helps the managers and decision makers in using Strategic management tools and techniques in the growth of the organization and the case studies are used to explain each tool. Business & Economics / Strategic Planning bisacsh https://book.shhalaj.com/9789350184240