00000nam a22000008i 4500 20260913094819.0 260918s2009 ii 00 0 eng d 9789380009254 Shashank Sharma Media Glossary / Shashank Sharma. New Delhi Readworthy Press Corporation 2009. Mass media has become all pervasive, taking a central role in politics, socio-cultural life and economic development, and is often referred to as the Fourth Estate. It has been growing very rapidly in terms of its coverage, speed and forms. As the mass media evolved, it developed a language of its own. And this book is the compilation of terms and jaragons frequently used at media workplace-be it print media, films and television or radio. Mass media--Dictionaries. BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh