The book helps investors, managers and decision makers in their assessment of investment targets in the industry and helps managers to identify, select, implement and integrate the optimal tools to improve the organization's performance for strategic planning and strategy formulation. The book also helps to understand investor perceptions and is based on the Strategic management tools with the case studies of the companies like Tata Starbucks for Strategic alliances, Flipkart for e-tailing, McDonalds for Franchising and TCS for Generic Strategies. The author has explained how the companies are able to create the brand image and customer loyalty in the internet world. This book helps the managers and decision makers in using Strategic management tools and techniques in the growth of the organization and the case studies are used to explain each tool.
Dr. S. Pardhasaradhi obtained his B.Com and MBA and Ph.D. from Osmania University. He joined L.D. Steels (Hyderabad) Ltd. as Asst. Company Secretary and later elevated to the position of Chief Executive Officer. He joined Department of Business Management, Osmania University. He served as Director, Placement Services, Osmania University. He also served as Principal, OUPG College, Vikarabad. He was Chairman, Board of Studies in Management, Osmania University. Under his research guidance various research scholars obtained their M.Phil. and doctorates degrees in the field of Finance, Strategic Management and HR. He authored and edited various course materials of MBA for Osmania University Centre for Distance Education. He Co-authored a book for “Strategic Management for Hospital”. He has to his credit research articles in the various Journals.
Introduction--Review Literature--Theoretical Framework--Data Analysis--Findings, Conclusions And Suggestions--Bibliography--Index
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